M. Laridan, consultant at Daxue Consulting, about milk powder industry in China

A sample of the Interview of M. Laridan, consultant at Daxue Research, for the NYT, on milk powder industry in China.

Do you think the government's goals are attainable by 2015 and 2018?

According to the plan, by the end of 2015, 10 large-scale infant formula companies with more than $ 2 billion annual sales should be formed. The top 10 enterprises in formula will account for 65% of the market share. By the end of 2018, 3 to 5 of this company will reach annual sales of $ 5 billion. And the concentration rate of the market share will be 80%. It creates a feeling that China tends to create a monopoly in this industry.

However, the problem is that in China, the majority of Chinese cow are small farmers. There are no common standard of the feed and dairy breeds of cows. Cows` diary in different regions may vary a lot. Thus, the quality of milk may be different especially when a large formula enterprise sets up with milk sourcing base nationwide. What is more, the plan announced by theMinistry of Industry and Information Technology mainly focus on the manufacturing process, not the sourcing process. It cannot ease consumers` mistrust on domestic formula companies. The key factor of consumers` preference for foreign formula brands the milk source, which may not be totally copied by domestic companies even these companies absorb foreign investment and technology.

Whatsoever, it does not mean that goal cannot be achieved. There`s no doubt that 2 largest milk companies in China, Mengniu and Yili will make much efforts to follow the plan. The influence of these two companies makes it easy for them to attract good source and advanced technology if they will set up a company specialized in milk powder manufacturing.

Even though merger and acquisition could be finished in one year, the deadline may be a bit tense for the establishment of good-quality milk sourcing system of top 10 companies. Milk companies with good reputation will find business opportunities because apart from consumers who have preference of foreign formula, there are still large amount of population who cannot afford foreign formula. However, the awareness that formula from abroad is of higher hygienic standard and more nutritious cannot be changed in one year.

Chinese application to assist healthcare

Video of the healthcare system in China

Video of the healthcare system in China

Lobster project is healthy in China?

Introduction

Lobster, as the promoitional product in the project, is one of the famous material in cooking. It is also knowns as the raw materials to provide the expensive dishes in the exquisite restaurant. This case study fouces on the lobster advertising in China, explaines the historcial advertising method in last decade and introduces the two major new promoting approached to the lobster industry.

Background

Lobster in not a white crow for most of chinese because it is one of the most famous dishes in entertaining guests in China. It can trace back to 2000s, it used to be a very high price which is cater to the chinese customer’s needs. Although lobster was in a really high price, it not only provide a strong imprseeion of meaning for its red colour play uo to Chinese’s thought of red preferring and the higher price help the guests having the feeling of respect and make them fell welcome. It almost be the most popluar dish in 2000s and instead of the crab’s leader position in entertaining. In 2010s, there are more popular food material in enertaning, a new upsurge of top food like oyster,salmon,tuna, trepang which both in a very expensive price and in a delicate plate. It will be a new major trend in the future high-end dining and leads to a new upward.

3.  Logistics Operation

3.1  Historical method

   In last decade, the historical advertising mentod emphhasiesd on the promontion by service personnel in the resturant as the succeed promotion of the lobster dishes will bring the extra money award. It use be the most effctiveness way because the promotion of the lobster between the customers and the service personnel which as the relationship between the buyers and sellers decide the final transaction price for the product and in the couse of the promotion, the buyers(customers) will have the chance the know about the detaied information of lobster, the different type of ways on lobster cooking

   However, it is not as effective as it in the past because the lobster is not as popurlar dish in the restaurant. Althoush it also a delicious dish, the large size of the related lobster dishes will make the customer give up it and chose another exquisite dish which also has a higher price and more cocern about the guests’ spending idea. It needed to be improved in a new mood.

3.2 TV show

   The advertisement of lobster in TV show is not a fashion way but attract more buyers’ eyes. Nowadays, the new typre of the food show have the large family audience. The ideal TV show can make a special seesion of lobster which inculde some novel ways of cooking with the vivid expression by introducter. To attract the family customer the equivalent of possession of the market, the same as having a stable consumer group. Only if one fanily menber have interest in lobster, there will have a significant domino effect and attract more possible sonsumers. The replay of the TV show also will play an imporant role like recovery. The audience of the TV show will have more chances to these declious lobster dishes.

   Although the expenses of the popular TV show is a littl bit expensive, it will bring the large potential consumers and large potential profits for the lobster industry. And it also increase the mass appeal amd easily reaches a very broad audience.

3.3 Internet

    Nowadays, Internet also have the huge infuluence force in the youngs,which is the biggest potential consumer group and have the power of consumption.. There are a lot of food APP for mobile phone internet which is the first choice for these youngs. They used searching some useful tips in these popular APPs, if there is a attractice advertisement on these internet APPs, these youong will attracted by these advertisements and choose lobster as the major meal. The stickied advertisement on the APPs’ home page will appeal some potential consumer which are lazy to search the detailed restaurant informatio will choose the stickied advertisement.

   The whole fees of the stickied advertisement of lobster is also a huge amount for the industry, the longer time for topping the advertisement will bring the large amount of fees. It will create the higher probability of incerase the influecnce of lobster in the public and build the new development prospect for lobster.

Conslusion

   In conclusion, the new advertising methods which fouces on TV shows and APPs internet will make a huge effect on the promotion of the lobster between the sellers and potential buyers. Both od these two ways for advertising will bring a large number of potential consumer and create the considerable profits. It will promote the development of the lobster industry and push it to the new top level in the food chain.

By Daxue Consulting

http://daxueconsulting.com/market-research-china/

http://healthyeating.sfgate.com/lobster-healthy-food-4049.html

http://www.redlobster.com/health/

Naming agency talks about healthcare in China

Healthcare system get trouble in China

The Chinese are more and more irritated by a system of health and the bad conditions of coverage, reports a big Chinese newspaper and a naming agency.

A report, spread by naming firm in Beijing in end-July within the framework of a broadcast dedicated to the schemes of the illegal hospitals, seemed like a bomb. In the sequence which made polemical, a journalist sent simple extracts of green tea which it made be supposed to be for some urine by asking for an analysis. «The report which it received was problematic «tell Nanfang Zhoumo «it diagnosed an inflammation of the prostate and the epididymis. " «The report created a virulent debate in the medical community, explains the author of the article. The media firstly begun to attack what they consider as a «journalism of trap "., which began by criticizing the «black hospitals ",

Naming agency about the test in China

But according to naming agency, these tests became a considerable source of profits for hospitals, which abuse it and use them to pull down the patients towards useless care. According to Yan Huizhong, medical expert interviewed by Nanfang Zhoumo, " the needing patients that of a test see prescribe a "" complete" pack. The author of the article confirms: arrived in a hospital of Peking for a simple control of urine «of routine ", he met himself with an invoice of more than 300 yuans including different the other tests that it had difficulty in be paid off.

Such observations are not going to contribute to improve the image of a system of health which the Chinese consider already suspiciously. As called back it recently a «social column from naming consultant " of the embassy of France in China, more than 17 000 violent conflicts set doctors and patients  in 2010, getting 70 % of the establishments of health, according to statistics published by China Daily.

http://phonemica.net/blog/419/

http://sinonym.net/

http://www.sjgrand.cn/accounting-beijing

http://www.tillvaxtanalys.se/download/18.5f097bc113eacc3d6d513e/1369033621751/direct_response_2013_03.pdf

Interesting video on healthcare market in China

http://daxueconsulting.com/online-research-china-mini-cars-market-2/

http://semseoinc.com/

Sony not so bad anymore for healthcare in China

In 2000, Beijing had suspended the sale of all the games consoles in the country because of their supposed negative effects on «the mental healthcare” of the young Chinese users. From now on, after Microsoft with its console Xbox One, it's the turn of Sony to confirm soon the availability of its last one Playstation 4 in China.

Sony in China

The Japanese giant of the electronics established in Shanghai two joint ventures which will allow it to introduce its consoles into the Middle Kingdom. It is «A very promising market” for Sony, in a country which counts approximately 500 million players. Dominated by the programs on the Internet and the applications of smartphones, the sector of the video game generated in China income about 7,2 billion euros in 2013, increasing by 38 % over one year.

If the import of foreign consoles in China remains forbidden, Beijing gave its approval in January to the sale onto the Chinese market of games consoles provided that they are made in the free zone of Shanghai inaugurated last September.

Sony joined to Oriental Pearl, firm of leisure activities and entertainment, to set up two joint ventures based in the Shanghainese territory, the one dedicated to the production of consoles and the other one to that of the video games and the relative services, according to a common statement of both groups. Sony will possess 49 % of the parts of one of the entities, and 70 % of the capital of second.

According to the specialists of the sector, these PS4 “made in Mocked” cannot read the games of the other regions of the world. And they will be subjected to a censorship increased to respect at best the drastic standards of the local authorities. The joint ventures of Sony have already warned that the games will be " of quality and healthy " to answer the requirement formulated by the Chinese regulators which do not want contents considered violent, obscene or politically sensitive, risky for healthcare in China.

http://daxueconsulting.com/sony-china/

http://payrollbeijing.wordpress.com/2014/06/23/sj-grand-accounting-beijing/

http://www.bbc.co.uk/news/business-27572539

http://www.engadget.com/2014/05/25/sony-playstation-china-joint-venture/

MySimax offers devices and applications for healthcare in Africa

African healthcare sector still shows unmet needs

The majority of African countries invest less than 15% of their total budget to the healthcare sector. There are still plenty of improvement areas in this field, and it is time to accelerate the development of this crucial sector for African future.

The current dependence of Africa to international organization to finance healthcare issues is getting more and more important. The goal must be a total autonomy. It can be obtained by the promotion of private investment and technological innovation.

Indeed, the aim is not to invest a huge amount for healthcare. But it is to invest in a smart and long-term way. It is to understand that science, technology and innovation are keys to success and durability in every aspect of African development, including reduction of the poverty and growth in sector such as healthcare and education. It is to maintain that African countries must be able to develop, adapt and use technological solution tailored for their needs.

While the worldwide market is going to see the development of mobile application in the sector of healthcare, technology is going to become a major actor of healthcare landscape; Africa must be able to follow a trend which shows all the criteria to contribute efficiently to its development by answering the current unmet needs in African healthcare sector.

MySimax can contribute to healthcare development in Africa

The brand MySimax is a start-up marketing tablets and application specially designed for emerging markets, essentially in Africa. JX Paulin, its founder, told us that « I am very confident about the expansion of Africa in the very near future. As I am Franco-Togolese and I would like to contribute to the growth of Africa by providing high-technology for universities, organization, governments, clinics… The distribution of tablets has to go hand in hand with the launch of numerous applications presenting a real interest for a large number of sectors. To spread your range of applications will mean spreading your potential market ".

My Simax is especially renowed for its educational and medical apps specically designed for emerging countries.

Alexie Jons

See also : 

http://thekularingtradeblog.com/2014/03/13/high-tech-chinese-start-ups-and-african-development-the-story-of-mysimax/

http://www.banquemondiale.org/fr/news/press-release/2014/04/15/world-bank-centers-excellence-science-technology-education-africa

Nursing homes coming in China

The French group Orpea intends to cross(exceed) a new stage of its development by becoming established in China, where the coverage(care) of the dependent persons remains very limited.

The French specialist of the coverage(care) of the dependence, who already became established in Spain, in Belgium, in Italy and in Swiss, specifies on Tuesday in a communiqué that a subsidiary is in the course of constitution in a country which faces a major challenge of the ageing of his(her) population.

His(Her,Its) objective aims at developing gradually residences provided with medical care in big cities Chinese as Shanghai or Beijing.

China intends to build 100 high-technology retirement homes for the old population before 10 years, let know on Monday the national Committee about the ageing. The construction of the first establishment began on Monday in Beijing. This retirement home will extend over 86.115 m2 and aims at improving in a modern way the quality of life of the elderly. The high-tech system will include modern modes(fashions) of communication and computing technologies. He(it) will supply services(departments) varied to the elderly, in particular the installations of health, educational and entertainment, presented Zhu Yong, assistant director of the committee. The system can also offer services(departments) personalized according to the various needs, such as individualized rehabilitation and psychiatric care

To know more:

HEreChina ResearchSource 3
Market analysis China

Focus Group China

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The Chinese health

China in 2009 launched a health reform, with a three-year plan supported by a special budget of 850 billion yuan (110 billion euros). The first results are there. Now, 98% of the Chinese population is covered by social insurance, although coverage is still very small, even trivial to some. "This is progress, says Professor Gordon Liu, a professor at the Guanghua School of Management of Peking University, but now it remains to raise the share paid by the Social Security compared to the insured, knowing that it is currently only 50% and it is expected to rise to 75%. "Other challenges, he said," to open the health of the private sector, and to the profession of doctor a profession. " The share of health in the Chinese GDP remains low at 5.1% in terms of the effort to other emerging countries.

The health system, however short, that existed during the Maoist era was dismantled when China embarked on the path of reforms thirty years ago. The first victims were poor and rural. There is always a two-tier medicine. One for the "urban workers", which has adequate coverage through their employer. One for rural and urban self-employed. "Medical costs are too high compared to the income of Chinese, said Professor Gordon Liu, the average income is $ 5,000 per year, while the average expenditure for hospitalization is 20,000 yuan ($ 3200)." If one has no money and no connections, the course in a Chinese hospital is difficult, and we can wait long bed or care. Corruption is a scourge. Public hospitals in large cities are monsters, and Beijing has begun to develop a network of community facilities gill territory. It is also to change their economy. Hospitals are funded primarily from the sale of drugs, knowing they make 90% of prescriptions-by puncturing about 15% of sales.