Lobster project is healthy in China?
Introduction
Lobster, as the
promoitional product in the project, is one of the famous material in cooking. It
is also knowns as the raw materials to provide the expensive dishes in the
exquisite restaurant. This case study fouces on the lobster advertising in
China, explaines the historcial advertising method in last decade and
introduces the two major new promoting approached to the lobster industry.
Background
Lobster in not a
white crow for most of chinese because it is one of the most famous dishes in
entertaining guests in China. It can trace back to 2000s, it used to be a very
high price which is cater to the chinese customer’s needs. Although lobster was
in a really high price, it not only provide a strong imprseeion of meaning for
its red colour play uo to Chinese’s thought of red preferring and the higher
price help the guests having the feeling of respect and make them fell welcome.
It almost be the most popluar dish in 2000s and instead of the crab’s leader
position in entertaining. In 2010s, there are more popular food material in
enertaning, a new upsurge of top food like oyster,salmon,tuna, trepang which
both in a very expensive price and in a delicate plate. It will be a new major
trend in the future high-end dining and leads to a new upward.
3.
Logistics Operation
3.1
Historical method
In last decade,
the historical advertising mentod emphhasiesd on the promontion by service
personnel in the resturant as the succeed promotion of the lobster dishes will
bring the extra money award. It use be the most effctiveness way because the
promotion of the lobster between the customers and the service personnel which
as the relationship between the buyers and sellers decide the final transaction
price for the product and in the couse of the promotion, the buyers(customers)
will have the chance the know about the detaied information of lobster, the
different type of ways on lobster cooking
However, it is
not as effective as it in the past because the lobster is not as popurlar dish
in the restaurant. Althoush it also a delicious dish, the large size of the
related lobster dishes will make the customer give up it and chose another
exquisite dish which also has a higher price and more cocern about the guests’
spending idea. It needed to be improved in a new mood.
3.2 TV show
The
advertisement of lobster in TV show is not a fashion way but attract more
buyers’ eyes. Nowadays, the new typre of the food show have the large family
audience. The ideal TV show can make a special seesion of lobster which inculde
some novel ways of cooking with the vivid expression by introducter. To attract
the family customer the equivalent of possession of the market, the same as
having a stable consumer group. Only if one fanily menber have interest in
lobster, there will have a significant domino effect and attract more possible
sonsumers. The replay of the TV show also will play an imporant role like
recovery. The audience of the TV show will have more chances to these declious
lobster dishes.
Although the
expenses of the popular TV show is a littl bit expensive, it will bring the
large potential consumers and large potential profits for the lobster industry.
And it also increase the mass appeal amd easily reaches a very broad audience.
3.3 Internet
Nowadays,
Internet also have the huge infuluence force in the youngs,which is the biggest
potential consumer group and have the power of consumption.. There are a lot of
food APP for mobile phone internet which is the first choice for these youngs. They
used searching some useful tips in these popular APPs, if there is a attractice
advertisement on these internet APPs, these youong will attracted by these
advertisements and choose lobster as the major meal. The stickied advertisement
on the APPs’ home page will appeal some potential consumer which are lazy to
search the detailed restaurant informatio will choose the stickied
advertisement.
The whole fees
of the stickied advertisement of lobster is also a huge amount for the industry,
the longer time for topping the advertisement will bring the large amount of
fees. It will create the higher probability of incerase the influecnce of
lobster in the public and build the new development prospect for lobster.
Conslusion
In conclusion, the new
advertising methods which fouces on TV shows and APPs internet will make a huge
effect on the promotion of the lobster between the sellers and potential
buyers. Both od these two ways for advertising will bring a large number of
potential consumer and create the considerable profits. It will promote the
development of the lobster industry and push it to the new top level in the
food chain.
