mardi 16 décembre 2014
mardi 9 décembre 2014
mardi 2 décembre 2014
Lobster project is healthy in China?
Lobster project is healthy in China?
Introduction
Lobster, as the
promoitional product in the project, is one of the famous material in cooking. It
is also knowns as the raw materials to provide the expensive dishes in the
exquisite restaurant. This case study fouces on the lobster advertising in
China, explaines the historcial advertising method in last decade and
introduces the two major new promoting approached to the lobster industry.
Background
Lobster in not a
white crow for most of chinese because it is one of the most famous dishes in
entertaining guests in China. It can trace back to 2000s, it used to be a very
high price which is cater to the chinese customer’s needs. Although lobster was
in a really high price, it not only provide a strong imprseeion of meaning for
its red colour play uo to Chinese’s thought of red preferring and the higher
price help the guests having the feeling of respect and make them fell welcome.
It almost be the most popluar dish in 2000s and instead of the crab’s leader
position in entertaining. In 2010s, there are more popular food material in
enertaning, a new upsurge of top food like oyster,salmon,tuna, trepang which
both in a very expensive price and in a delicate plate. It will be a new major
trend in the future high-end dining and leads to a new upward.
3. Logistics Operation
3.1
Historical method
In last decade,
the historical advertising mentod emphhasiesd on the promontion by service
personnel in the resturant as the succeed promotion of the lobster dishes will
bring the extra money award. It use be the most effctiveness way because the
promotion of the lobster between the customers and the service personnel which
as the relationship between the buyers and sellers decide the final transaction
price for the product and in the couse of the promotion, the buyers(customers)
will have the chance the know about the detaied information of lobster, the
different type of ways on lobster cooking
However, it is
not as effective as it in the past because the lobster is not as popurlar dish
in the restaurant. Althoush it also a delicious dish, the large size of the
related lobster dishes will make the customer give up it and chose another
exquisite dish which also has a higher price and more cocern about the guests’
spending idea. It needed to be improved in a new mood.
3.2 TV show
The
advertisement of lobster in TV show is not a fashion way but attract more
buyers’ eyes. Nowadays, the new typre of the food show have the large family
audience. The ideal TV show can make a special seesion of lobster which inculde
some novel ways of cooking with the vivid expression by introducter. To attract
the family customer the equivalent of possession of the market, the same as
having a stable consumer group. Only if one fanily menber have interest in
lobster, there will have a significant domino effect and attract more possible
sonsumers. The replay of the TV show also will play an imporant role like
recovery. The audience of the TV show will have more chances to these declious
lobster dishes.
Although the
expenses of the popular TV show is a littl bit expensive, it will bring the
large potential consumers and large potential profits for the lobster industry.
And it also increase the mass appeal amd easily reaches a very broad audience.
3.3 Internet
Nowadays,
Internet also have the huge infuluence force in the youngs,which is the biggest
potential consumer group and have the power of consumption.. There are a lot of
food APP for mobile phone internet which is the first choice for these youngs. They
used searching some useful tips in these popular APPs, if there is a attractice
advertisement on these internet APPs, these youong will attracted by these
advertisements and choose lobster as the major meal. The stickied advertisement
on the APPs’ home page will appeal some potential consumer which are lazy to
search the detailed restaurant informatio will choose the stickied
advertisement.
The whole fees
of the stickied advertisement of lobster is also a huge amount for the industry,
the longer time for topping the advertisement will bring the large amount of
fees. It will create the higher probability of incerase the influecnce of
lobster in the public and build the new development prospect for lobster.
Conslusion
In conclusion, the new
advertising methods which fouces on TV shows and APPs internet will make a huge
effect on the promotion of the lobster between the sellers and potential
buyers. Both od these two ways for advertising will bring a large number of
potential consumer and create the considerable profits. It will promote the
development of the lobster industry and push it to the new top level in the
food chain.
mercredi 23 juillet 2014
Naming agency talks about healthcare in China
Naming agency talks about
healthcare in China
Healthcare system get
trouble in China
The Chinese
are more and more irritated by a system of health and the bad conditions of
coverage, reports a big Chinese newspaper and a naming agency.
A report,
spread by naming firm in Beijing in end-July within the framework of a
broadcast dedicated to the schemes of the illegal hospitals, seemed like a bomb.
In the sequence which made polemical, a journalist sent simple extracts of
green tea which it made be supposed to be for some urine by asking for an
analysis. «The report which it received was problematic «tell Nanfang Zhoumo «it
diagnosed an inflammation of the prostate and the epididymis. " «The
report created a virulent debate in the medical community, explains the author
of the article. The media firstly begun to attack what they consider as a «journalism
of trap "., which began by criticizing the «black hospitals ",
Naming agency about the
test in China
But according
to naming agency, these tests became a considerable source of profits for
hospitals, which abuse it and use them to pull down the patients towards
useless care. According to Yan Huizhong, medical expert interviewed by Nanfang
Zhoumo, " the needing patients that of a test see prescribe a ""
complete" pack. The author of the article confirms: arrived in a hospital
of Peking for a simple control of urine «of routine ", he met himself with
an invoice of more than 300 yuans including different the other tests that it
had difficulty in be paid off.
Such
observations are not going to contribute to improve the image of a system of
health which the Chinese consider already suspiciously. As called back it
recently a «social column from naming consultant " of the embassy of
France in China, more than 17 000 violent conflicts set doctors and patients in 2010, getting 70 % of the establishments of
health, according to statistics published by China Daily.
http://phonemica.net/blog/419/
http://sinonym.net/
vendredi 4 juillet 2014
mercredi 25 juin 2014
Sony not so bad anymore for healthcare in China
Sony not so bad anymore
for healthcare in China
In 2000,
Beijing had suspended the sale of all the games consoles in the country because
of their supposed negative effects on «the mental healthcare” of the young Chinese
users. From now on, after Microsoft with its console Xbox One, it's the turn of
Sony to confirm soon the availability of its last one Playstation 4 in China.
Sony in China
The
Japanese giant of the electronics established in Shanghai two joint ventures
which will allow it to introduce its consoles into the Middle Kingdom. It is «A
very promising market” for Sony, in a country which counts approximately 500
million players. Dominated by the programs on the Internet and the applications
of smartphones, the sector of the video game generated in China income about
7,2 billion euros in 2013, increasing by 38 % over one year.
If the
import of foreign consoles in China remains forbidden, Beijing gave its approval
in January to the sale onto the Chinese market of games consoles provided that
they are made in the free zone of Shanghai inaugurated last September.
Sony joined
to Oriental Pearl, firm of leisure activities and entertainment, to set up two
joint ventures based in the Shanghainese territory, the one dedicated to the
production of consoles and the other one to that of the video games and the
relative services, according to a common statement of both groups. Sony will
possess 49 % of the parts of one of the entities, and 70 % of the capital of
second.
According
to the specialists of the sector, these PS4 “made in Mocked” cannot read the
games of the other regions of the world. And they will be subjected to a
censorship increased to respect at best the drastic standards of the local
authorities. The joint ventures of Sony have already warned that the games will
be " of quality and healthy " to answer the requirement formulated by
the Chinese regulators which do not want contents considered violent, obscene
or politically sensitive, risky for healthcare in China.
vendredi 2 mai 2014
MySimax offers devices and applications for healthcare in Africa
African healthcare sector
still shows unmet needs
The
majority of African countries invest less than 15% of their total budget to the
healthcare sector. There are still plenty of improvement areas in this field,
and it is time to accelerate the development of this crucial sector for African
future.
The current
dependence of Africa to international organization to finance healthcare issues
is getting more and more important. The goal must be a total autonomy. It can
be obtained by the promotion of private investment and technological
innovation.
Indeed, the
aim is not to invest a huge amount for healthcare. But it is to invest in a
smart and long-term way. It is to understand that science, technology and
innovation are keys to success and durability in every aspect of African
development, including reduction of the poverty and growth in sector such as
healthcare and education. It is to maintain that African countries must be able
to develop, adapt and use technological solution tailored for their needs.
While the worldwide
market is going to see the development of mobile application in the sector of
healthcare, technology is going to become a major actor of healthcare
landscape; Africa must be able to follow a trend which shows all the criteria to
contribute efficiently to its development by answering the current unmet needs
in African healthcare sector.
MySimax can contribute to
healthcare development in Africa
The brand
MySimax is a start-up marketing tablets and application specially designed for
emerging markets, essentially in Africa. JX Paulin, its founder, told us that «
I am very confident about the expansion of Africa in the very near future. As I
am Franco-Togolese and I would like to contribute to the growth of Africa by
providing high-technology for universities, organization, governments, clinics…
The distribution of tablets has to go hand in hand with the launch of numerous
applications presenting a real interest for a large number of sectors. To
spread your range of applications will mean spreading your potential market
".
My Simax is especially renowed for its educational and medical apps specically designed for emerging countries.
See also :
http://www.banquemondiale.org/fr/news/press-release/2014/04/15/world-bank-centers-excellence-science-technology-education-africa
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